Sightings in SaaS

My good friend Jennifer Caputo has her new NetSuite site up and running, as of about an hour ago. This is one helluvanaccomplishment for Jennifer. She runs Tall Couture with a small staff and great passion. This was a lot for her and her staff, so she deserves one heartfelt congratulations – and she has it.

We created the site in NetSuite, top to bottom, with some interesting additions. First, since Tall Couture sells clothing, for Tall Women as you might have guessed, they needed matrix options for sizes. This required a custom solution because Jennifer did not want sizes appearing in the drop-down if they were not in stock. Always thinking of the shopper is that Jennifer. It was a good call, no doubt. Shopping can be difficult enough without having to find out after you have made your choice that the size you need is out of stock. Takes the fun out it pretty quickly. With the custom solution shoppers will only see sizes that are in stock.

Along the same lines, we also added in custom narrowing filter on the product pages so that the shopper can quickly filter out items which do not have their size. Again, that makes for a better shopping experience.

I’ll add on to this post over the next few days, but until then I invite any tall women who read this blog, or any men who know tall women and the difficulty of finding great fitting fashion, to take a look at Tall Couture.

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