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I was reading some pretty interesting stuff at a blog called, very
appropriately, The
Entrepreneur's Journey by Yaro Starak and came across a very good article
about small business
marketing and branding that really hit home. Yaro found his voice and his
company's personality when he started blogging. He started to realize that it
was impractical and at cross purposes to try to look and act like a 'big'
business. He's right. So he started to realize a new personality in
his business marketing and branding, and he hasn't looked back since.
Yaro's take on business branding also brought to mind an idea, or really a
question begging for an idea, about why the Internet looks so incredibly bland.
Think about it, how many websites do you know that are really interesting? I've
seen maybe 10 in all the years that I have been online. The Tabs are now seem
almost like they're a requirement for being online: Home, About Us, Contact Us,
Products, Services or something really close to that. Change the colors and the
type face and voila a new website.
This just seems so strange to me. I have met so many really bright people who
work in the Web Design, Development, Search Engine Optimization field, etc., so
how can the Internet start to look like Hollywood's worse version of dull, tract
housing? These same people wouldn't be caught dead in a tract house but they
build them for everyone else.
I hope that entrepreneurs and everyone else starts to re-think the pill box
that they have thrown up on the Internet soon. Let's start to see of the great
creativity emerge and make the next iteration of the Internet something to
really look at, read, experience and learn from. |
