Today SightLines Consulting announces its first NetSuite Vertical - The Solution for Brand Owners. Brand owners? Ok, I know that this term is not yet part of regular business vocabulary, but I believe that it will be in the near future. These new enterprises are coming on line pretty quickly and really making waves in a lot of different areas. Essentially a brand owner is an enterprise that brings products to market, from concept to cash. They develop product specs, source the manufacturing, in many cases they outsource the distribution, but they bring their products to market with great focus and energy - all of it concentrated on the core brand products. A brand Owner's most important task is to manage their Brand Ecosystem. This is the vast network of raw material vendors, manufacturers, logistics providers, distribution houses, partners/brokers and employees. All of these moving parts form the information value chain that brand owners require for success. SightLines' Solution for Brand Owners is a specifically tailored solution for enabling brand owners to manage this ecosystem efficiently. For example, brand owners must sometimes pay customers for the product marketing. We have created a unique system to record and track these payments to customers. It's just one small example of how the solution enables a brand owner to meet market requirements. Over the past three years we have helped several brand owners implement the solution, and have refined the solution each time. Here a few example: - Candy enterprise contracts manufacturing, packaging and distribution, while managing a vast network of brokers who put the product on store shelves
- Sports apparel enterprise contracts manufacturing, aftermarket product embroidery, logistics and distribution and sells through both channel partners and e-commerce site
- Sports equipment enterprise contracts manufacturing, does in house distribution and sells via broker reps and e-commerce site
- Office Equipment enterprise develop private label and retail store brands, contracts manufacturing and distribution and sells through retail chains, catalogs and e-commerce site (future).
SightLines Consulting has come a long way in the last three years. Our beginnings were inuaspicious to say the least. In announcing our first NetSuite Vertical, a software solution built specifically for Brand Owners, we are also announcing that we have turned the corner and are now a full scale NetSuite Integrator with the ability to meet all of the needs of the typical NetSuite client, from implementation to ongoing service and support, from business process engineering to system customization, from SuiteScript to a custom Integration Appliance. You'll be hearing more about the Solution for Brand Owners as the week progresses. |
