I love hearty food, maybe a little too much actually. But during this Winter in Michigan, it's been cold and snowy, there is nothing like a great bowl of soup. And what's better in that steaming bowl than the goodness of natural grains? OK, that's my plug for one of our recent clients, Indian Harvest. We just implemented a new website for them that I think really captures the essence of their brand. Take a look for yourself at http://www.indianharvest.com. A little about what we did in the implementation and why. First, like I advocated the other day, we used NetSuite's E-commerce and Web Content Management System to the utmost. I think that you will agree that the client has both a great looking site, and a highly functional one. The photos and text supplied by Trevor Duininck and his staff, especially Mary Beth Dickey, are great, and they really pop on the site. Most importantly, Trevor and the staff can make changes to the site over time, let it evolve with their market, and they can do it without a Phd in HTML, or the services of a professional. Adding a new product should take less that 10 minutes. We also did some cool stuff. It's not completed yet, and you can get a 'taste' of it here, on the page for Black Pearl Medley. We have added functionality to the site for the dynamic display of recipes for each item. As Trevor and the staff add recipes and link them to one or more products they will dynamically show up on the product pages. This is much better than a simple static group of recipes on the site. We also added several custom fields to the system using NetSuite's built in, flexible customization tool, SuiteFlex. Again, this allows the staff at Indian Harvest to maintain the site very easily, and display a lot of information that's intrinsic to their business. Indian Harvest sells primarily to professionals who purchase in large quantities, and the regular customers will soon take advantage of the My Account functionality to log directly into a branded customer center. SightLines would like to thank Indian Harvest for their work with us on the site - they did a wonderful job. Good outcomes mean that both sides did their part, and that was certainly the case here. Hey, it was 14 degrees last night in Michigan - I'm thinking of Chicken and Wild Rice with some finely minced prosciutto, or how about Vegetable and Quinoa, or a great six bean chile? Yeah, that'll do! |