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        <Description>&lt;p&gt;It's been a fun week here at SightLines Consulting with two go lives to introduce. Today we are announcing the go-live of the Sprawl Fight Short Company. &lt;/p&gt;&lt;p&gt;You can check out their new web site at &lt;a href="http://www.sprawl.tv"&gt;http://www.sprawl.tv&lt;/a&gt;. This company is in one of the fastest growing sports in the country, MMA, or mixed, martial arts. They were the original Fight Short Company and they continue to offer the best in the business.&lt;/p&gt;&lt;p&gt;Steve Izzi, one of the company's owners, was an excellent person to work with. When he said that work was going to be done, it was. We held ourselves to the same standard and as a result the project finished in just over two months, and go live went off without a hitch. Sprawl is using the entire NetSuite application from Sales Force Automation to Marketing, Accounting, Inventory and full E-commerce to sell to their retail and wholesale markets. So this was&amp;nbsp;full NetSuite&amp;nbsp;implementation, from A to Z. Sprawl is setup to run for years on NetSuite, and evolve as they wish or need to along the way.&lt;/p&gt;&lt;p&gt;And again, &lt;a title="NetSuite's Content Management System" href="public/item/199149"&gt;as I have written recently&lt;/a&gt;, Sprawl took the smart road by implementing their e-commerce site within NetSuite and using the NetSuite content management system to the utmost. As a result, they can evolve the site over time without a PHD in HTML or a lot of professional services. Steve Izzi will be the first to tell you that he is not an expert in html coding, but he and his team, Scott and Craig, have all caught on to managing their NetSuite e-commerce module. Unlike a lot of static sites, Sprawl's will continue to change over time as the market requires, and Steve and the team will manage it all. The site makes excellent use of graphics and text. We expect it to achieve excellent organic SEO. &lt;/p&gt;&lt;p&gt;We also had a chance to do some interesting things on the site. We implemented a custom solution for the matrix items so that the size dropdown will only display those items that are in stock. This has always been a bugaboo with matrix items, because in the native solution the shopper does not learn that the item is out of stock until they get to the shopping cart. Even this custom solution was done with sensitivity to the fact that Steve and his crew will need to maintain it over time; so all they have to do is follow a few simple rules when they add new items to the site. &lt;/p&gt;&lt;p&gt;On the ERP side we implemented an account structure that enables a clear view of product line profitability. This is going to give Sprawl an excellent view of what they need to upsell to make their business more profitable.&lt;/p&gt;&lt;p&gt;Overall it was an excellent project. We enjoyed some chuckles along the way, but we got the work done together and responsibly. This is the key to a successful implementation. Best of luck to Sprawl. And if you want to be a grappler, &lt;a title="Sprawl" href="http://www.sprawl.tv"&gt;check them out!&lt;/a&gt;&lt;/p&gt;</Description>
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                  <Title>Exploiting NetSuite's Web Content Management System</Title>

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