Solution for Brand OwnersMeans Managing Your Brand Ecosystem

201381 Resource 102363 102466 102466 1207675762318 1207750940618 Controlled Brand Owner Solution Lessons Learned, Part 1: Integrate the Eco-System

Our Lessons Learned whitepaper for Brand Owners in installments

Lessons Learned1. Integrate the Brand Eco-system2. Know Thy Business: Divisions, Product Lines and Warehouses3. Know Thy Debits and Credits4. Know Thy Channels5. Keep a Sharp Eye on Inventory6. Automate Pricing7. Exploit the Search Engines8. Share Data9. Design "Design" Projects10. Eco-system as BrandSynopsisSightLines Consulting implemented the Solution for Brand Owners in the Sporting Goods, Sports Apparel, Office Product and Candy/Confection markets over the past three years. Our experience with the business processes and requirements of brand owners sharpened our interest in the brand owner market and forged a complete brand owner solution; not a one size fits all model, but a flexible, tailored configuration, enabling Brand Owners in many industries to manage their brands and their businesses in the hyper competitive world marketplace. Underlying the Solution for Brand Owners is our awareness of the importance of managing the relationships that support the brand: We call this the Brand Eco-system. Your products may be sold in a variety of channels, and your software needs to support all of them. Then there are the vendors who manufacture, ship and distribute your products to the sales channels. Keeping the cost side of the business aligned with your brand market also requires a flexible and well crafted software solution. This whitepaper details how our Solution for Brand Owners enables Brand Eco-system management and competitive advantage in the marketplace. <blockquote dir="ltr" style="MARGIN-RIGHT: 0px">1. Integrate the Brand EcosystemBrand owners require a complex eco-system of vendors, manufacturers, designers, 3rd party logistic and distribution providers, and partners before their branded product lands in the hands of an end user customer. Managing this eco-system is the key to brand ownership, and management of the eco-system requires an integrated, enterprise database. Multiple systems for various roles in the eco-system ultimately ends in failure and more re-work than value added effort. An integrated eco-system requires an integrated database. The only way to understand long range supply needs is to have sales forecast and inventory in a single system. Sounds simplistic, but it is the rare company, let alone brand owner, that can claim to have laid this foundation stone.There are many ways to communicate today. Telecomm is pervasive. Our experience is that brand owners tend to rely upon the telephone and an email application to manage most of their communications. But do these tools enable collaboration? Sure, to a degree, but their focus is on a single back and forth exchange; or, in the case of email, a single thread. An integrated system can manage these communication threads, bringing them all together into a single database where customer, brand and vendor records exist together. Collaboration requires a focus on multiple exchanges from multiple entities within the eco-system, with a reviewable history.  </blockquote> 9 application/xml false brand eco-system brand owners collaboration integrated software solution software solution for brand owners Solution for Brand OwnersMeans Managing Your Brand Ecosystem SightLines Consulting is a certified NetSuite Solution Provider. We offer NetSuite Licensing, Implementation, Support and Training. Our Key Target Market is Brand Owners http://www.sightlinesconsulting.com/NetSuite-Competitive-Advantage/Solution-for-Brand-Owners Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; YPC 3.2.0; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 tfoydel 76.226.214.73 false true false false true 205861 false false true false false false true 102363 blog blogsite/SightLines/web