Sightings in SaaS

Posts Tagged ‘content management system’

We recently finished up a project for GoEngineer, the largest reseller of SolidWorks 3D Design software in the Western US.

GoEngineer uses the NetSuite ERP/CRM system extensively, including a division that uses Advanced Project Accounting to manage a large professional services team. Previously they had the website hosted by a local company, and every time they needed a change they had to pick up the phone to speak to the principal, and then wait for time on his schedule.

What they really needed was a Content Management System, or CMS, to help them manage the site ongoing; adding new pages, products and training announcements on their schedule. The NetSuite CMS was a perfect fit. They didn’t have to learn another User Interface, it’s completely integrated with the rest of NetSuite, and it enables them to sell online effortlessly, they are doing a bit of e-commerce, as well as list new classes, events, whitepapers, videos, etc.

The key for GoEngineer was to find a way to put a lot of content into a site and keep it looking streamlined and classy. The last thing that GoEngineer wants is a ‘busy’ website. They sell B2B and need to present a professional face to their audience. At the same time they want engineers and designers to find interesting content that will help them make a decision about both SolidWorks and GoEngineer.

One of the neat customizations that we did on the site was a Calendar that lists all of the schedules classes that Go offers, by location. The allows current customers to check in and see when they might have a chance to send a new employee to a class, or take an advanced class themselves, and they can find it in the most convenient location. We also added some scrolling customer testimonials and placed a SolidWorks rotating advertisment on the interior pages.

A large site like this requires a good deal of content gathering and editing and Go’s Marketing Director Jennifer Douglas did an awesome job. Great site, great project.